The set I have designed successfully and clearly represents me as a designer. I was careful to make sure potential clients looking at the finished pieces would be clear on what I do, who I am and how to contact me.
If I had more time I would put more into customising the script style typeface that I have used as my logo across the set. However, I think it suits the style and represents my style well, but I would loved to have designed the type completely. Of course, with my skill level and time constraint I was unable to do that right now.
With more time I would also have experimented more with different styles, however, I found in this instance my work flowed more easily by experimenting with just 2 base ideas and adjusting them.
The target audience are my potential clients, so this could range between a wide variety of people, in particular, design studios and companies or companies who need graphic designers e.g. magazines. The there is the freelancing side, so I would be targeting people and business who need one-off design such as logos, brand identity, stationery etc.
As I mentioned above, I was careful to make sure my message was clear, so anyone who I would be handing my stationery (in particular the business card as that would generally be the first contact) to would know instantly what I am about.
When I designed the set I wanted it to be something that I would genuinely use and be happy to show others, especially potential clients. So I paid close attention to every aspect of the designs. Saying this, I think there are ways I could develop it further, in particular the card. I am planning to have it printed professionally at moo.com where they offer a really good quality service at reasonable price (I’ve used them several times before for clients I’ve designed for in my spar time). For my card though I am going to have them printed on 600 gsm card with a seam of colour between the layers that will match the red I have used for the type.
One issue that I did consider was the colour. I have used red, which, traditionally is not used for type, but I think in this instance it is acceptable. I wanted something that would really ‘pop’ against the white background and instantly draw the eyes. So, I chose red not only because it’s my favourite colour but also because I think it’s the most eye catching colour but without looking too offensive.